SEO in Orlando: Why Does it Matter?

If you’re a business owner, Seo Services Orlando may not be high on your list of priorities. But it should be! Without SEO, almost no one will be able to find your Orlando business on search engines.

In today’s digital landscape, your website is typically the first interaction your customers have with your business. But how do they find your website? Search engine searches generate 51% of traffic to websites according to Search Engine Journal (In our experience, it’s more like 60 to 70 percent!), while only 5% of website traffic is generated by social media. Here are some statistics that show why SEO is so important  for your business:

1. 51% of all website traffic comes from search engines, with almost 75% of that traffic coming from Google
2. 92% of searchers will choose a business on the first page of Google search results
3. 70% of customers will visit a store based on information they found online
4. 70% of customers visit a business or make a purchase based on information they found online

SEO is crucial for growing your business. Keep reading below for the benefits of Seo Services Orlando business.

Benefits of SEO for your Orlando Business

SEO is one of theBest Seo Company Orlando strategies your business can use to grow long-term. Let’s review some of the top benefits that SEO can bring your Orlando Business.

Creates Long-Term Success

Like exercising, SEO takes time and effort to see results. But the up-front effort will bring you a consistent flow of quality website traffic from people who are searching for products or services your Orlando business offers. With quality, traffic comes quality leads and sales.

Generates New Sales After your SEO Campaigns are Finished

SEO is a fantastic way for your Orlando business to grow long after you’ve invested in an SEO strategy. However, the results you’ll see from an SEO campaign may drive you to continue building out your SEO campaigns.

Think of SEO as investing in a high-interest savings account. The more you put in upfront, the more interest you’ll receive later on. The same can be said about SEO.

Other internet marketing campaign types such as PPC advertising (pay-per-click), while very effective, stop running when you stop spending.

Attracts High-Quality Website Traffic

A major benefit of SEO is that it brings high-quality users to explore your business’ website at different phases of the buying process. This is because people searching for your services or products will find your business without searching for your company’s name in search engines.

Positions your Company as Industry Experts

One of the major components of SEO is content creation on your website. In the process of creating content, your Orlando business will be positioned favorably by creating authority content for those interested in your products or services. The content produced will show off your industry expertise and will inform readers that your business has high-quality products or services to solve their needs.

4 Tips to Help Your Orlando SEO Strategy

If your business is looking for a place to start, here are five Orlando Seo Company strategies you can implement:

1. Build a Good Website Foundation

As employees are critical to your business’ success, your website structure is absolutely critical to SEO. We build WordPress websites because they have great SEO tools to help you with your on-page SEO. But a WordPress structure alone isn’t the solution to great on-page SEO. When building your website, make sure you have separate pages for each service offered. Read our on-page SEO checklist for more information on setting up your pages for SEO.

2. Find Valuable Keywords to Attract Valuable Clients

Similarly to having a great website structure, choosing valuable Orlando Seo Serviceskeywords is crucial to success. If you want to be seen by your valuable customers, you need to know what they search for and to appear (ideally on the first page) for those keywords.

When people search for a dentist in Orlando, they search for specific keywords or phrases to find one. Some examples include:

1. Dentist near me
2. Best dentists in Orlando
3. Orlando dentists

We recommend that you do research on keywords and create a list. Make sure that you’re targeting “long-tail keywords”, or keywords that have 3 or more words. However, in the case of your city + industry, that keyword may only be two words. This will be easier than targeting a keyword like “dentist.”

3. Create a Content Strategy

In marketing, there has been a saying that “content is king.” While this is quite an old saying, it still reigns true today. Creating a content strategy in the form of a blog is an exceptional way to target more keywords, gain trust from your customers, and show your expertise. Remember how we mentioned we use WordPress for client sites? A WordPress website includes one of the best blog platforms available. We recommend creating content at least twice a month, ideally weekly or more frequently. Need expert writers to assist you in content development that not only reads well but is optimized for Seo Services Orlando? We can help!

4. Be Consistent with Your Business Name and Location

Consistency is crucial for a local Orlando SEO strategy. Make sure to use your name exactly across your website and other websites. Also, make sure that your address is used exactly as the address you use for Google My Business if possible. Finally, make sure your telephone number is consistent across your website and other websites. Read our local SEO checklist for more information on building a local SEO strategy.

We are a Top Orlando SEO Company

Bartz is a top SEO company in Orlando and we’re ready to help your business grow! We know that you’re passionate about your business. When you partner with us, we are passionate about your business too. Your success is our success and we’ll do everything we can to help make your business succeed online. Continue reading below to view a case study of how we helped a professional service client grow her business and how we can help your Best Seo Company Orlando business grow with SEO.Ed Buck