About Our Minneapolis SEO Company
The professionals at MLT Group have been helping businesses and organizations all across the country with digital marketing, SEO, website design and building, videography, and more. Over the years, we’ve significantly grown our offering, pioneering creative solutions to our clients’ needs, such as our full-service blog writing division. We only use white hat techniques, approved by Google, which ensures that your SEO is done effectively and ethically.
WHAT IS SEO?
While SEO can help your website rank well on search engines, it’s anything but magic. SEO is an ever-evolving set of strategies that make your website more appealing to search engines, such as Google, resulting in your site ranking higher for searches related to your products or services. The different strategies used to optimize your site are calculated, tailored to your industry and beneficial to your business’ goals.
Because search engines are always updating their algorithms to benefit users, Minneapolis Seo Servicesstrategies are always changing to better meet the new standards. You need an agency that can keep up. This means the strategies that worked yesterday may be obsolete or even detrimental today. That’s why it’s imperative that your Minneapolis SEO company stays current on evolving trends.
Also, SEO is the culmination of a variety of strategies performed both on and off a business’ website. All of these strategies, when working together, produce the most impact. Utilizing only a few methods won’t garner the same results.
You may be asking yourself, what’s onsite vs. offsite SEO? What are the different strategies used to encourage positive rankings? Don’t worry, we’ll answer more questions below.
First, let’s dispel some of the common misconceptions.
Onsite SEO Strategies
Onsite strategies are those we implement directly to your site. These website optimization services and strategies can include:
The engines return results ranked in order of their perceived value to the searcher when a user enters a search into Google. Search engines send out bots to crawl through websites, evaluating them for relevance. When our agency builds a website, we utilize clean coding strategies, making it easier for bots to crawl your website and better understand what your site offers. This improves your site’s appeal to the search engine. Other elements that affect your ranking include load speeds, or how long it takes for a page on your website to load. Slow load speeds are a negative ranking factor for search engines, but also contribute to high bounce-rates on your site. That can mean users are visiting your site, becoming impatient with the slow load speed, and leaving. Our Minneapolis Seo Services friendly coding techniques make your website appealing to both search engines and users by making the site easy to understand and fast loading.
Offsite SEO Strategies
Offsite SEO strategies enhance your web presence beyond your website. This includes elements such as:
Do you know if your online identity is correct and consistent? Online directories such as Google, Yelp, and Manta scrape together information for their listings from across the internet. Unfortunately, this means listings aren’t always correct as directories rely on user and owner feedback to correct them. If you haven’t claimed, corrected, and optimized the listings for your businesses, it’s likely they are incorrect, especially if you’ve moved or changed phone numbers within the last few years. Incorrect information in these online sources is bad for consumer confidence and can negatively affect Google rankings.
Having positive online reviews also benefits your rankings. This is especially true for local searches and map results on Google. Google is always trying to better understand its users to provide them with the results they’re looking for. When a user is searching for a local business, they’ll likely take reviews into account. Therefore, Google considers having positive online reviews as a potential ranking factor.
Backlinks are links from another site to yours. Receiving backlinks from high-authority sites essentially gives your site credibility and is a positive ranking factor on search engines. It’s as if one site with a good reputation is recommending yours to users. However, backlinks from low-authority or irrelevant, poor quality sites can count as a negative ranking factor. For example, if you’re a sports equipment retailer and you receive a backlink from a floral company may appear spammy to search engines who may then penalize your site. How do you earn quality backlinks? Strategies include writing guest posts for related websites, who may then link back to your site. Also, you can monitor mentions of your business across the internet using a tool like Google Alerts. If your business is mentioned, you’ll receive a notification and, if the mention isn’t already linked to your website, you can request a backlink. Christie Brinkley
Comments
Post a Comment